Intellectual Property (IP) is an important strategic asset of every business.  To be valuable, the IP must be useful in achieving the goals of the business.  Pepe & Hazard is expert in helping each client identify, invest in and exploit its IP to best serve the client's business plan.

We provide IP counsel to clients ranging from cutting-edge technology companies, who develop and commercialize IP as their business focus, to companies who primarily use IP for operations and brand management and marketing.

We learn each client's business in depth, and develop IP strategy to best fit that business.  The right IP strategy enables a business (i) to identify what IP it has and what it needs, (ii) to develop or acquire IP as necessary, (iii) to protect its IP, (iv) to effectively commercialize and use its IP, and (v) when advantageous, to sell its IP whether as an individual asset or as part of the business.  The right strategy may use tactics such as creating new corporate entities for development or ownership of IP, licensing, outsourcing or managing a brand through trademarks and domain names.  We combine our IP knowledge with corporate, regulatory and employment understanding to develop an IP strategy which provides tangible value for our clients.